CAROFTHECENTURY.COM 

When the internet was young and gaining traction in 2003, a popular car magazine - Automobile - reported on "an enormous stock" (see arrow in page-shot below) of newly uncovered U.S. auto scene documents and historical photos being posted online. At the time there was a real desire for this online content and we provided over 1000 mid-century historical photos, countless vintage auto news articles and even some hard to find reel footage clips, too.

IBD Leaders & Success newspaper article below credits carofthecentury.com as a source.

This 6-min video clip gives a glimpse of the Harley Earl advertising campaign that kicked off in the Sept., 2002. The clip includes a mini-documentary on why we created the campaign using modern pitchman Tiger Woods, who stared in all of the initial TV ads (Woods was marketing gold then) to be the living Buick spokesman alongside a ghost of Harley Earl. 

After which Harley Earl's name and look-a-like actor, John Diehl, started popping up on TV in Buick ads in 2002, helping our new website become successful surpassing 500,000 unique visitors in its first three years. The site also allowed audiences to start seeing new information about the true side of Detroit's greatest leadership/success story.

For a ten year period (2003-2013), Carofthecentury.com gave car lovers and members of the auto journalistic community a look at GM's modern A-team business players of the mid-twentieth century era. Why? Simply put, these leaders were GM's authentic true heroes who created a winning dynasty of consumer products using Design & Technology as their sword of power vaulting the company to the top of the business world. And, long after these leaders died, their efforts had cemented GM near a 50% market share for decades of time.

This online repository of American mid-twentieth century history also displayed countless newspaper stories demonstrating GM's amazing fact sheet of that era. So, word traveled fast and people kept coming back after seeing GM's champion players (exemplary leaders) rise up off the online pages of this new website. Visitors sat back and dreamed about the good old days when America's winning identity was often associated with owning or driving a GM car designed by Harley Earl and team.